labels & love
I’m Kim Josephine
Your GERMAN GIRL ALWAYS CHASING LABELS & LOVE
I’m in my early 20s, just finished my Bachelor’s degree in Molecular Biology, and now I’m heading to London to start a new chapter: pursuing my Master’s in Luxury Brand Management.
So welcome to Labels and Love – a space where I share stories about labels… and stories about love. Both for fashion, and for life itself.
I’m so happy you’re here.
With love,
K.J.K

Discover outfits, monthly favorites & updates of my life — through the lens of a 20-something fashion girlie.
Behind the blog
How it all started
For as long as I can remember, I’ve been in love with fashion, aesthetics, and everything beautifully curated. From journaling since I was 13 to creating Pinterest boards at 15. Now, at 23, it feels like the perfect moment to bring it all together – the visuals, the voice, the vibe – and start Labels and Love.
This blog is my digital diary for London and for my 20s in general – a decade that’s unpredictable, full of growth, and deeply relatable. Here, you’ll find everything from my outfit formulas, trend predictions, fashion opinions, and designer bag thoughts to vintage gems, interior design obsessions, current colors I love, and my non-negotiables of the moment.
Get to Know Me
coffee order
coconut vanilla latte
favorite destination
new york
always in my carryon
journal & lipgloss
AIRBNB or hotel?
hotel girlie!
COCKTAIL ORDER
espresso martinis
On my bucket list
spring in seoul
SILVER OR GOLD ?
silver always
currently binging
breakfast at tiffany’s
FAQ
Where are you off to Next?


